What is LotusIQ?
Built by seasoned hotel marketers, LotusIQ brings structure to an industry where marketing is often reactive, fragmented, and disconnected from revenue. This assessment gives hotels a clear snapshot of their marketing health across the five pillars that most directly impact business performance.
Simply answer a few questions about a hotel's current marketing landscape.
- Get a tailored report based on the results
- Quick and easy to complete
- It’s completely free
This is not a quiz.
It’s a diagnostic.
Most hotel marketing assessments focus on tactics: websites, campaigns, or creative execution. LotusIQ goes deeper. It evaluates the full marketing ecosystem, from brand foundation to market influence, using a proven framework designed specifically for hotels.
The result is clarity: where hotels are strong, where alignment breaks down, and which areas will deliver the greatest commercial return when strengthened.
The Five Pillars of Marketing Effectiveness
Foundation
WHO the hotel is and WHO it represents.
This is the strategic core that informs every marketing decision.
Alignment
WHAT the hotel is trying to achieve commercially.
Where brand, marketing, sales, and revenue strategy converge.
Expression
HOW the brand shows up across all touchpoints.
Consistency builds trust, credibility, and demand.
Immersion
WHY guests remember the stay.
Where marketing becomes tangible through experience.
Outreach
WHERE the brand reaches and influences beyond the hotel.
Extending visibility, credibility, and advocacy in the market.
How the LotusIQ Assessment Works
This quick assessment was designed to be easy, yet effective, in identifying areas of improvement with a hotel's current marketing landscape.
Step 1
Answer Questions
Each question aligns to a pillar of the LotusIQ Hotel Marketing Framework and reflects universal standards for effective hotel marketing.
Step 2
Responses are Analyzed
Answers are evaluated against the proprietary LotusIQ Hotel Marketing Framework to identify strengths, gaps, and areas of misalignment.
Step 3
Receive Results
A comprehensive report is generated to provide a clear snapshot of overall marketing health, with insight into where focus and refinement will have the greatest impact.
What to Expect
- A high-level view of the hotel's marketing health
- Clarity on which pillars are supporting performance—and which are holding them back
- A starting point for prioritizing smarter, more effective marketing decisions
Hotel marketing delivers the strongest results when it's structured, aligned, and intentional. LotusIQ helps hotels see where they stand—so they can move forward with clarity and confidence.
Free. Fast. Built specifically for hotels.
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Contact us at [email protected] or schedule a meeting.